REVIEWING SOME ONLINE CONTENT EXAMPLES IN THE CURRENT DAY

Reviewing some online content examples in the current day

Reviewing some online content examples in the current day

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Below is an introduction to mass media, with a discussion on the development and distribution of content on the internet.

In today day, online platforms have made it substantially easier for everybody to develop and distribute material. Formerly, developing material for a wide audience involved connectivity to a collection of essential resources and funding. Presently, with using smart devices and common digital technologies, digital media content examples such as short form videos, website articles and podcasts can be quickly made with simply a couple of basic devices, as well as reaching a huge audience, very quickly. This has opened the door for more diverse voices, particularly those who were previously neglected by mainstream media. The head of the parent company of Guardian Media Group would recognise the importance of mass media using social networking sites, meaning that social media has developed a space for underrepresented neighborhoods to share their narratives.

The increase of online content has totally changed what is implied by the term mass website media. Previously, mass media followed a hierarchical arrangement, using a top-down media model. Generally, a small group of professionals, such as newspaper editors or journalists, who would create material for large audiences who mainly just consumed it. Nevertheless, today, with the aid of the internet, the face of media has seen substantial change, making the consumption and accessibility of media far more open and interactive. With access to popular social media platforms, new media examples are showing that individuals can create and share their own material, just as quickly as they can consume it. Social media has enabled anybody to contribute to public discussions, rather than simply the significant media firms consequently as a result, mass media is no longer managed by a couple of huge voices. Rather, it is spread throughout millions of user stories around the world.

In the digital media landscape, what we see on the internet is largely decided by algorithms which are formed by our online behaviours. Each social media channel uses its own programmed system to suggest new material and advise product that will interest the user. The types of media content examples that will be revealed to a user is created to keep individuals engaged. The algorithms are designed to keep people stimulated by suggesting and promoting videos that are relevant, popular or contestable among other users. While this level of personalisation can be practical, it can confine the areas of media that individuals are subjected to, producing more partition and prejudice among users around social concerns. Those who are involved in media creation, like the founder of the fund that has stakes in Sky, for instance, would identify the impact of social media networks in sharing new narratives. Similarly, the chairman of the company that owns NBCUniversal would acknowledge the effects of user produced material in the media landscape.

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